Juice It Up! has appointed fast-casual industry veteran Susan Taylor as its new vice president of operations.
Taylor has served in the industry for 26 years across various leadership roles for national franchise chains, including 14 years at Jamba, where she was the senior director of franchise operations, Sharky’s Woodfired Mexican Grill, Baja Fresh and Chevy’s Fresh Mex.
In her new role, Taylor will lead a variety of initiatives supporting Juice It Up!’s strategic growth strategy.
Chris Braun, Juice It Up! CEO, said: “Susan is not only well versed in our particular segment, she is passionate about the booming industry and the potential for the Juice It Up! brand; not to mention her impressive history of producing remarkable results for high profile franchise chains.
“We are thrilled to add an industry veteran of Susan’s caliber to our talented leadership team and are confident she will bring a heightened level of operational efficiency to our proven business model. This is a very exciting time for Juice It Up! and I look forward to what we can accomplish together.”
Taylor added: “I’m thrilled to join the Juice It Up! leadership team as I see huge potential for the brand to continue its forward momentum and own a larger share of the raw juice, smoothie and bowl segment.
“Juice It Up!’s products are phenomenal, and nobody has managed to strike the perfect balance of flavor and functionality like they have. I’m looking forward to working closely with our franchise partners to increase their profitability and uncover unique ways to strengthen the guest experience.”