Hospitality solutions firm Uptown Network has launched an iPad app that allows for paper menus to be digitally transformed.
F&B Easy Menu is intended to eliminate paper menus in an attempt to help restaurants meet their sustainability goals, and is aimed at brands of all sizes.
The app is the result of extensive research and collaboration, with Uptown Network having spent five years on its development, including liaising with various leading hospitality experts.
And the firm is forecasting that F&B Easy Menu could eliminate as many as 150million menus across the world, enabling a more environmentally friendly approach.
Uptown Network’s CEO and founder, Jack Serfass, spoke of the importance of working with Apple to deliver the app.
He said: “We really believe that iOS and iPad give us the best environment to deliver tablet menus to the hospitality industry,” adding that, “Using messaging technology allows menus to be shared across any smartphone. We are also already engaged in what iOS is ‘bringing to the table’ with augmented reality for F&B.”
Transformation of a paper menu into a digital one takes about an hour and the process is both easy and user friendly, with no coding or software skills necessary.
The intended result is that the digital menus “actually look like menus, not apps,” and offer diners the same experience as traditional paper menus.
The app also comes equipped with several useful features, including the ability to translate menus into any language, and integration with participating restaurant’s websites, such that any item removed from the menu will simultaneously disappear from the website.
F&B Easy Menu is available now on the App Store, with a 21-day free trial and a $10 a month per iPad fee once live.