The International Foodservice Manufacturers Association (IFMA) has introduced its new go-to-market model, an interactive online resource that provides foodservice manufacturers with critical insights that inform their go-to-market strategies.
Part of the organisation’s latest instalment of its Food Future 2025 framework, it identifies how and why operators across all segments make decisions where to source.
The model offers insights into factors that influence an operator’s use of distribution channels and many other factors, which is pivotal for manufacturers’ growth strategies.
Larry Oberkfell, president and CEO, said: “IFMA is committed to developing tools that help the foodservice community tackle the critical issues they face.
Adding: “The new online IFMA Go-to-Market Model ensures that our members can quickly and effectively develop plans to target operator segments. This new tool simplifies a very complicated industry into a decision-based tool now at the fingertips of our members. We have now delivered two of the three new online models, and the third tool the Consumer Food Journey, is set to release at our fall Presidents Conference.”
The new model was created by an IFMA board of directors committee in conjunction with Kinetic 12.