More Canadians today than a year ago say they’re ordering burgers from foodservice at least once a month, and the growth of the LSR burger category is outpacing the industry.
This is according to the 2019 Canadian Burger Consumer Trend Report from Technomic, which looks at factors driving demand, such as plant-based burgers and unique flavours.
“The bigger the burger category gets, the more important it is that operators maintain points of differentiation,” explains Charles Winship, manager of consumer insights at Technomic.
“Responding to demands for plant-based options as well as spicier, bolder flavours will be critical as brands look to offer burgers that truly stand out.”
The report also highlighted that 70% of consumers who eat burgers typically purchase one from a fast-food restaurant at least once a month, up from 66% in 2017.
41% of consumers who eat burgers strongly agree that they’re concerned about the quality and freshness of burgers ordered for delivery.
42% of 18- to 34-year-olds who eat burgers expect restaurants to offer at least one plant-based burger option.
Compiling findings from more than 1,100 consumer responses, the comprehensive 2019 Canadian Burger Consumer Trend Report helps operators and suppliers better understand how consumer consumption, attitudes and preferences for burgers are evolving and to identify prime opportunity areas.