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Industry giant focuses on residential equipment sector to expand group’s reach

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Middleby Corporation, a global leader in the foodservice equipment industry, has recently focused on expanding its consumer-targeted kitchen group’s reach.

Middleby Residential, a division of The Middleby Corporation, has opened its second residential showroom, located in the prestigious A&D Building in New York.

The showroom, designed by Chef Jaime Laurita, held a grand opening on January 16 and is the Middleby Residential’s second showroom.

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The first showroom, located in the Merchandise Mart in Chicago, opened in March, 2018.

Both showrooms feature all six of the Middleby Residential brands: Viking, La Cornue, AGA, Lynx, U-Line and Marvel.

“I’m absolutely thrilled to have the showroom open – to showcase all of the hard work by our designer, contractor and team,”

Morgan Thompson, New York showroom director, said: “It’s a stunning display of all six Middleby Residential appliance brands. We couldn’t be in a better location in Manhattan.

“The A&D, located at 150 E. 58th Street in Manhattan, is the destination for architects, designers and the public to view luxury residential appliances throughout the building’s 35 showrooms.

“We had a fantastic Grand Opening that exceeded all expectations. The Middleby Residential dealers that attended are thrilled o book events and trainings in the showroom and architects and designers were inspired to bring clients in regularly.”

The showroom also features a live kitchen, with chef Jackie Rothong on staff for daily cooking demonstrations.

Rothong is well-known for her appearances on television cooking shows like Cutthroat Kitchen, Beat Bobby Flay and The Chew, where she was the senior culinary stylist.

Middleby Coroporation develops, manufactures, markets and services a broad line of equipment used in the commercial foodservice, food processing, and residential kitchen equipment industries.

Tags : MiddlebyMiddleby CorpMiddleby ResidentialNew York
Carly Hacon

The author Carly Hacon

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