Organizers of the National Restaurant Association (NRA) Show have vowed to come back stronger in 2022 after cancelling this year’s event due to coronavirus restrictions.
The show, now in its 102nd year, had been due to take place on May 22-25 at McCormick Place in Chicago.
But with the state of Illinois limiting gatherings to no more than 50 people until early June, it is no longer possible for it to take place.
While this order could be modified prior to expiration, McCormick Place has indicated its ability to re-open for large events is currently prohibited by the state regulation and they do not anticipate changes prior to June that would allow an event of this size and scope to occur in May.
Tom Cindric, president of Winsight Exhibitions said: “We understand and share in the disappointment of our attendees, exhibitors and sponsors, and acknowledge the critical importance of the Show for foodservice industry.
“No matter what challenges our industry is facing, our goal is to continue to provide information, resources and connections that will help build the next era of business. We look forward to serving the foodservice community year-round through online resources and are committed to planning a 2022 Show focused on fueling recovery.”
Organizers have developed an extensive collection of resources – including live Q&As with leading experts, panel discussions, and webinars that deliver actionable insights – all available to the foodservice community free of charge.
A variety of recorded content focused on the state of the industry and future projections, consumer trends, operational innovations and more is available online, and new assets will be made available throughout the year.
Mr Cindric said that while the industry can’t do business or learn together in-person just yet, it remains dedicated to helping the sector through this exceptionally challenging time.
“And when we reunite next year, May 21-24, 2022, it will be in an environment unlike anything any of us have ever experienced – an environment filled with renewed energy and unmatched connection as the restaurant community seeks new products, concepts, innovation, and thought leadership to reimagine foodservice.”