The Host exhibition in Milan has signed up six new hospitality associations as partners to the trade show, taking place at Fieramilano on 20-24 October.
The show is particularly focusing on the North American market as since 2011, US exhibitors have grown by 51% and visitors by 46%, while Canadian visitors have increased by 40%.
The six associations are: ASID – American Society of Interior Designers, IDC – Interior Designers of Canada, NEWH – The Hospitality Industry Network, BAC – Baking Association of Canada, SCA – Speciality Coffee Association and the NYC Hospitality Alliance.
The goal is to further increase the presence of decision-makers and influencers from one of the world’s most economically dynamic areas.
US companies have already registered to attend the exhibition due to confirmation of US Department of Commerce Commercial Service certification.
With over 25 thousand members between USA and Canada, ASID is North America’s largest interior designer association. IDC has been Canada’s interior design association since 1972, numbering over 5,500 professionals and over 300 companies and suppliers.
NEWH, also in the furnishing and interior design sector, has 23 sections in USA, two in Canada, and one in London. It has 5,600 members between interior designers, architecture firms, and contract furniture suppliers: “We believe that HostMilano is a great platform that expands business opportunities on a global level,” said executive director, Shelia Lohmiller.
BAC represents Canada’s bread-making industry, which is worth CAD8billion. The association includes retailers, small and large bread-making companies, and distributors.
The NYC Hospitality Alliance was established in 2012 and, for the first time, will gather New York’s entire hospitality supply chain, considered the world’s largest in one city, from restaurants to bars and lounges, from hotels to suppliers.