Ghost kitchen provider Kitchen United has acquired software and ghost kitchen developer Zuul.
The agreement marks Kitchen United’s first acquisition and strengthens its position in the market as consumer demand for food off-premise continues to grow.
Michael Montagano, CEO of Kitchen United, said: “As one of the first ghost kitchens in the New York City market, Zuul has laid a foundation that will further enable expansion of this type of business model in a massive, key market.
“As we looked for opportunities to continue to build upon our leadership position and scale into new territories, strengthening our platform with the addition of Zuul and its cutting-edge ZuulOS technology made strategic sense.”
Zuul is known for creating products and services designed to help restaurateurs and other foodservice operators grow their business and focus on food development.
To date, the company has supported multi-brand innovators scale their business through simple tech solutions, offered restaurateurs opportunities to grow in its ghost kitchens, and provided consulting services to landlords and restaurants who want to build multi-brand ghost kitchen and virtual brand models.
Zuul Market and ZuulOS were designed to drive profitable food delivery for operators and a unique online ordering experience for consumers.
Unique to Zuul, its ZuulOS enables operators to create their own virtual food halls and fulfill multi-brand orders effortlessly.
The company also powers native online ordering and batched deliveries with a partner network to provide an efficient delivery model that will marry well with Kitchen United’s proprietary technology platform MIX.
Zuul Market allows established operators to create an innovative food delivery program under an existing brand. This will be translated to Kitchen United’s offering to support the proliferation of more virtual brands within its kitchen centers.
Corey Manicone, co-founder and CEO at Zuul, said: “Kitchen United has built the dominant ghost kitchen business for the restaurant industry and we share the same goal of offering restaurants cost-efficient, low risk ways to tap into the ever-growing consumer demand for off-premise food. I look forward to working with the Kitchen United team as we execute on the next chapter of growth.”
The Zuul Kitchens executive team will remain intact and the Zuul brand will be incorporated into the Kitchen United brand.
The existing Zuul facility in Manhattan will transition to a Kitchen United MIX kitchen center.
Kitchen United will open a second Manhattan location later this month.