Ghost kitchen consultancy supports development of virtual brands

Hatco kitchen

Ghost kitchen operator Zuul and food delivery consultancy firm Figure 8 Logistics have partnered to create Zuul Studios.

The New York-based companies will combine their experience of food delivery to inform Zuul Studios’ new ghost kitchen consultancy firm.

It describes its mission as a “catalyst for helping restaurants and real estate owners remain competitive and develop sustainable food delivery business models.”

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Zuul Studios will work with restaurants to streamline their off-site technology stack, build virtual brands, and minimize operating costs – for example, by helping a lunchtime sandwich shop launch a new dinner-focused concept.

Corey Manicone, co-founder and CEO of Zuul, said: “We saw firsthand the impact our ghost kitchen had for member restaurants.

“This model allows for optimizing resources, without sacrificing brand values along the way.

“We’re excited to bring Zuul Studios to life and support restaurants in developing virtual brands that compliment their existing kitchen operations.”

Tags : Figure 8 LogisticsZuulZuul KitchensZuul Studios
Sam Lewis

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