Structural Concepts has appointed 30-year industry veteran Brad Gates, as its new CEO & president.
The firm, which manufactures temperature-controlled food and beverage display cases, said that Gates had a proven track record in driving organizational growth
It added that his collective experiences combine financial, operational, sales and marketing leadership with a focus on what it takes to power measurable customer success in highly competitive markets.
Gates, who was previously CEO at Pure Safety Group and at the Nautic Global Group leadership, will lead the company as it continues to evolve product lines and drive product performance efficiencies.
Gates said of his appointment: “I’m pleased to join a company with a passion for setting standards.
“Structural Concepts’ award-winning technologies set the standard for design, operation and performance, all while maintaining stringent regulatory requirements.
“As consumer demand for healthier and fresher prepared and ready-to-go foods continues to escalate, we’re positioned to deliver refrigeration solutions that increase customer sales while decreasing their operating expenses.”
Gates is replacing Dave Geerts, who will retire as CEO in October, after a successful and long career with the company.
Geerts will continue to help drive Structural Concepts’ success as a member of its board of directors.
Having led the company as its CEO for the past 25 years, his investment in industry-leading research and development and advanced product testing was a direct catalyst for development of the company’s highly-proprietary product line.
This has resulted in products that serve as showcases for exceptional product presentation and deliver superior energy efficiencies and refrigeration technologies to outperform competitive products.
Geerts said: “It’s been my privilege to work alongside such a dedicated and talented team of professionals.
“I’m confident that under Brad’s leadership, the company will continue to innovate and grow as they shape a vision for the future that leverages our market position and takes the company and its customers to new levels of success.”