Flexeserve Inc has announced that it is partnering with NS InterMarket for representation in the Latin American market.
With its eye on market expansion, Flexeserve will tap into a growing demand for food-to-go within the region, with the trend already cemented into US lifestyles.
Flexeserve will continue to operate from its US-based headquarters and culinary support center in Southlake, Texas as it looks to expand into Latin America as well as the Caribbean.
Dave Hinton, president of the Americas at Flexeserve, said: “LATAC is part of our strategy for the Americas. It was natural to look here. There are tremendous opportunities in all market segments that will require a pioneering approach and we’re hugely excited for the journey ahead.”
Jose Nicho, principal of NS InterMarket, added: “It’s not simply about gaining market share. We need to create market share.
“By educating our customers on the possibilities of this new technology, we can demonstrate how they can overcome their hot food challenges and achieve high quality for their products.
“Providing dealers and customers with the opportunity for testing will be critical. Flexeserve offers premium, high-tech solutions.
“By analyzing the processes and outcomes in kitchen trials, we can educate the industry on the value of investing in the amazing opportunities that Flexeserve products provide.”
NS InterMarket has plans to open a demo kitchen in Mexico City in the near future, which will feature a range of Flexeserve products available for testing.
Jamie Joyce, global CEO of Flexeserve, concluded: “NS InterMarket shares our vision and will be the catalyst to achieving strategic growth in LATAC.
“They are injecting energy and creativity into the partnership, using a wealth of experience in what is a new market for us.”
