Fisher Manufacturing, the producer of commercial plumbing equipment for the foodservice industry, has appointed Sandra Lamonica as its new director of marketing.
With recent positions at Schneider Electric and Pelco, Lamonica brings a strong portfolio of achievement that includes driving major marketing initiatives, sales support, and program execution to reach aggressive growth targets.
She has spearheaded many profitable multichannel lead gen initiatives in her previous roles.
She said: “Fisher has a great reputation, an innovative product line, and a real passion for excellence. I’m excited to be a part of such a forward-looking organization and helping them grow.”
In her role at Fisher, Lamonica will be tasked with continuing to push the company along its strong upward trajectory and elevating its brand across all touchpoints, including direct sales and marketing, social media, and through Fisher’s extensive channel partner network.
She will report to vice president of sales and marketing, Scott Ball.
President Ray Fisher Jr. said: “Fisher’s impressive growth is due in no small part to our willingness to put the right talent in the right positions at the right time. Sandra is that person, and we have no doubt she’ll help propel us to the next level.”