Firehouse Subs has unveiled its newest restaurant in Jacksonville, Florida, which it is billing as “the restaurant of the future” due to new developments back and front of house.
The restaurant opened its doors to the public on July 1st and is a prototype for other stores that it hopes will follow.
The prototype includes a new back of house design with a more efficient flow for Firehouse Subs crew members.
John Namey, Vice President of Real Estate Services at Firehouse Subs said: “We knew there was an opportunity for improvement on our production line – there’s a lot of motion between crew members to make one of our signature subs, and we’ve come up with a solution that we hope will be a quicker experience for our guests.”
The design also features improved efficiency for Firehouse Subs guests with a repositioned ordering area and a designated space for Rapid Rescue To Go orders.
In addition, the furnishings, fixtures, finishes and graphics are all new for the brand, with every element designed to demonstrate the brand’s commitment to community, first responders, heartfelt service and quality food that satisfies.
The new location also features the latest version of the touch-screen operated Coca-Cola Freestyle® fountain, Freestyle 9100.
“The Restaurant of the Future prototype at our Durbin location is the first fundamental redesign of the restaurant that we have ever undertaken in our 25 years of business,” said Don Fox, CEO of Firehouse Subs. “We believe this prototype provides a better Firehouse Subs experience that adapts to today’s busy guests, while still placing focus on the support of first responders and the communities we serve.”
Firehouse Subs offers small, medium and large hot specialty subs, including the No. 1 selling Hook & Ladder® sub, piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese and served Fully Involved with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side.