EXCLUSIVE: Built-in fryer trends pave way for Valentine’s US expansion


Valentine Fryers is eyeing further expansion into the US market.

The Swiss-based company says that the trend of putting fryers built into a suite will increase demand for its products, paving a way to greater demand in the US market.

The firm, which does a lot of its work across Europe and within the UK, does already do business in the US, but expects that business to grow and grow as time progresses.

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Speaking to Catering Insight at its HQ and factory in Lausanne, Switzerland, Steve Elliott, sales director in the UK, said: “There is room for that. Valentine is already selling into the US where people demand Valentine fryers that are built into a suite and again that is another trend we are seeing.”

Adding: “That could grow more and more because some of these induction suites are much easier to clean, much more efficient and are much kinder to the environment and for the operatives so it is actually money saving all round if it’s taking less time to clean the equipment which is more efficient and uses less fuel.”

The company also aims to stay at the forefront of the developing industry in order to stay on top of what it can offer to the dealer network, from a market specific sense as well as from an international point of view.

Giving an example, Elliott explained: “Well, one of the things we are seeing is really important to some people, and I imagine it will become increasingly important, is taking much more care with allergens and things like that so to that effect we have developed a fryer which has two separate, it is a twin pan fryer, with two separate oil filtration systems.

“So, if you’ve got a fryer or a frying pan that’s gluten free and one that has gluten products, the two oils will never mix in the process. That development has come from a request form one of our chain accounts that they wanted a twin pan fryer with filtration that was suitable for use to prevent cross contamination.”

Discussing just how the company plans on maintaining its international success, Elliott details how having belief in the product is vital.

He concluded: “The words ‘Swiss Made’ speak for themselves. Those words convey efficiency, good design and good working and strong equipment and also an awareness of the environment. So, the products are built to last so you’re not replacing them every few years, it is not surprising to see Valentine fryers that are over 30 years old – it is not unusual.”

Tags : fryersValentinevalentine equipmentValentine Fryers
Alex Douglas

The author Alex Douglas

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