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Electrolux set for new brand reveal at HostMilano this week

Electrolux Host

Electrolux Professional is preparing to launch its new brand and a range of products at HostMilano next week.

The company is officially introducing the new Electrolux Professional brand identity – replacing the Electrolux logo and adding “clearer positioning creating an improved orientation for customers.”

Alberto Zanata, President of Electrolux Professional said: “This edition of Host promises to be an historical attendance for the company, being the right stage to present some of our latest champions.

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“In addition, our new brand will support us in our work to be the OnE trusted partner offering a full set of best-in class products and superior customer care and innovation. And to make their work-life easier, more profitable – and truly sustainable every day”.

Electrolux Professional says it will take center stage to demonstrate its core values and identity, offering delegates an immersive experience of the company mission to make the customers’ work-life easier, more profitable and truly sustainable every day.

Host visitors will be invited to find out why and how Electrolux Professional aims at being the OnE trusted partner for customers, managing all their operations and creating the ultimate business value for them, over a lifetime.

This includes: integrating a wide offer for Food, Beverage and Laundry under one brand;leading the way in designing solutions with sustainability and human centric approach at heart; and

helping customers to increase productivity thanks to a web platform to manage their entire operations.

The company will showcase its pioneering 4-star ergonomics certified by ErgoCert, a certifying institute that tests products to assure they meet the highest ergonomic standards.

Other innovations set to be showed off include SkyLine – the new ovens and blast chillers range – which will be the flagship for all the chef live demos on the booth.

Based on the combination of smart technology and human-centered design, SkyLine has been created to set a new bar in the professional kitchen business.

The unique SkyDuo allows the oven and the blast chiller to be synchronized and communicate with each other, thus making the work-life in the kitchen leaner, getting always top food quality with the highest productivity.

SpeeDelight – the high speed cooking solution designed to deliver a variety of tasty grab-and-go dishes more than 3 times faster than traditional appliances – will be on stage highlighting the business opportunity created by delivering trendy menus at record speed, from breakfast delights to dinner gourmet – all around the clock.

Attendees will also be the first in the world to experience the recently launched range for Beverage: a wide portfolio of professional appliances for hot, chilled and frozen beverages, as well as soft-serve ice cream.

Tags : ElectroluxElectrolux ProfessionalHostMilanoNew products
Patrick Cremona

The author Patrick Cremona

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