Electrolux to champion the changed kitchen at Host


This Autumn will see global foodservice and laundry manufacturer, Electrolux Professional, champion the changed kitchen and laundry at Host 2017 in Milan.

After a social experiment by Electrolux Professional found that great results can be created through a more sustainable work-life balance, this year’s exhibition on 20-24 October will allow Host visitors to find out how they can achieve their desired outcomes with ease.

Through a combination of exclusive demonstrations of its most innovative solutions and an immersive digital experience, visitors to the Electrolux stand (pavilion 2, stand L32 M23) will be able to explore how designing more sustainable and efficient kitchen and laundry spaces and is key to improving work-life balance for chefs and operators, while making businesses leaner, healthier, and ultimately more profitable.

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A trio of digital kiosks are said to offer the chance to experience a fast, precise and professional solution configuration process; come face-to-face with passionate users of Electrolux Professional equipment; and experience a kitchen or a laundry which achieves good results with minimal waste.

Following this year’s launch of SpeeDelight – the high speed cooking solution designed to deliver a variety of grab-and-go dishes more than three times faster than traditional appliances – Host delegates will also be given the chance to attend live chef demonstrations; highlighting the business opportunity created by the delivery of menus at optimum speed, inspired by different world cuisines and different times of the day.

Attendees will also be the first in the world to witness the latest generation of the Molteni stove, which is claimed to blend traditional cooking heritage with contemporary design.

Alberto Zanata, president of Electrolux Professional commented: “The hospitality industry remains as dynamic as ever, so it is vital that manufacturers like ourselves continue to challenge convention. In doing so we aim to promote a better and higher-quality work-life balance for our customers, while helping businesses to become leaner, more sustainable, and more profitable.

“As one of the most established and respected hospitality events around the globe, Host gives us the perfect platform to unveil just some of the innovations we have brought to the market in the last 12 months. By combining hands-on demonstrations with interactive digital experiences, we hope to be one of the show’s stand-out destinations this year.”

Tags : ElectroluxElectrolux ProfessionalexhibitionHosthost 2017trade show
Clare Nicholls

The author Clare Nicholls

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