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EAT Club buys rival in deal that includes kitchen equipment and assets

EAT Club

EAT Club, the food delivery service for businesses that personalizes the way employees eat meals together, has acquired Bay Area-based Taro to offer new globally-inspired gourmet food items to its customers.

A one-stop culinary shop with healthy, authentic, international menu items that are not available in markets or restaurants, Taro reimagines home-style food for the modern consumer.

As part of the deal, EAT Club and Taro teams will integrate, and EAT Club will acquire Taro’s assets, including proprietary recipes, culinary equipment and distribution technology. Terms of the deal were not disclosed.

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“Taro is recognized for authentic home-cooked Indian, Korean and Chinese food, and we are thrilled to add their distinctive offerings to our menu,” said Doug Leeds, CEO of EAT Club. “EAT Club is committed to delivering employees the best curated menu that satisfies their individual meal preferences, and Taro enables us to add even more of the high quality Asian cuisine that our customers crave.”

Taro is the second EAT Club acquisition since the appointment of longtime internet executive and former CEO of IAC Publishing, Doug Leeds, as CEO last year.

During this time, EAT Club also acquired Bay Area-based Farm Hill Foods, accelerated YoY growth, and now serves nearly 1,000 corporate clients each month, including new customers Facebook, Postmates and Wag.

“EAT Club is the only food delivery service for businesses that treats eating in the workplace as a personalized culinary experience,” said Krishna Mehra, co-founder and CEO of Taro.

“When we set out to expand our reach and distribution beyond family dinners, EAT Club emerged as a natural partner with its unique approach of delivering employees individualized selection within a collaborative atmosphere. EAT Club is making it possible for thousands of new workers to experience Taro’s food and flavors, and we are proud to join forces with them in increasing workplace satisfaction.”

With EAT Club, employees have the power to choose their meals each day, from a mobile app featuring a curated menu of over 100 different dishes a week, satisfying all tastes and dietary restrictions.

EAT Club’s expansive culinary offerings have been created by an exclusive team of talented chefs. It has delivered more than 17 million meals to employees in San Francisco, Silicon Valley and Los Angeles since its launch.

Image credit: @eatclub Twitter

Tags : acquisitionEAT Clubfood deliveryTaro
Andrew Seymour

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