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DoorDash launches DoorDash Kitchens – its first ghost kitchen

DoorDash

DoorDash has announced that it will launch DoorDash Kitchens – its first ghost kitchen with multiple restaurants under one roof.

The to-go-only concept will be located in Redwood City, California and will play host to national restaurants including Nation’s Giant Hamburgers, Rooster & Rice, Humphry Slocombe, and The Halal Guys.

DoorDash Kitchens provides on-demand delivery access from popular restaurants to customers across seven Bay Area markets – Atherton, Belmont, Menlo Park, Palo Alto, Redwood City, San Carlos, and Woodside.

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Pickup options are available to customers in a further 13 key suburban markets.

To celebrate the grand opening, DoorDash is offering $0 delivery fees to DoorDash Kitchens’ restaurants through the end of the year.

Fuad Hannon, the company’s head of new business verticals, said: “We are constantly working on innovations that help merchants find new, meaningful ways to reach customers and run their businesses more efficiently.

“We launched DoorDash over six years ago in the Peninsula, and can’t wait to bring even more selection to the local community we know and admire.”

Speaking about partnering with DoorDash, Min Park, chief financial officer of Rooster & Rice, said: “Given our founders’ Bay Area roots, we are always interested in how technology can change the way food is delivered and shared.

“We were impressed by the overall partnership and scale DoorDash could reach with this concept, and we found the notion of a delivery-only kitchen in Redwood City very appealing as it helps us test out demand in new markets, reaching new customers and areas quickly.”

DoorDash Kitchens will build its team of up to 50 full or part-time employees in the Redwood City area as well as create flexible work opportunities for ‘Dashers’.

With multiple restaurants in a shared space, DoorDash says it will empower these merchants to offer their customers new menu offerings and pairings unique to the DoorDash Kitchens’ restaurants.

Tags : deliverydoordashghost kitchens
Patrick Cremona

The author Patrick Cremona

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