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Domino’s embraces AI technology in effort to improve product quality

DOM Pizza Scanner resized

Domino’s has announced the launch of the DOM Pizza Scanner, a new innovation which uses AI technology to improve product quality and consistency.

The technology has been introduced in all of the pizza chain’s stores in New Zealand and Australia, with the company anticipating it will drastically improve the quality of its pizzas.

The smart scanner device works by capturing an image of every pizza and comparing it to a large database of correct pizzas before searching for inconsistencies such as missing or incorrect toppings.

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And it is hoped that the new technology will ensure that even at the busiest periods, only high quality pizzas are sent to consumers, thus eliminating concerns of product inconsistency.

Nick Knight, the CEO of Domino’s Australia, said: “At Domino’s, we are always working on how we can be better – whether that be delivering better ingredients, products or services to our customers. However, the reality of a busy store can sometimes mean pizzas go out which are below the high standards our customers expect, and quite frankly, deserve.

“For anyone who has ever been disappointed with their pizza for any reason – maybe there was hardly any pepperoni on it, or not enough cheese – rest assured, we have heard you! And we’re determined to make it right.

“That’s why we created DOM Pizza Checker, a smart scanner that sits above the cut bench and checks the quality of every pizza; working alongside our team members to help them make and bake pizzas to perfection every single time.”

Knight said that any pizza that fails the consistency test will not be sent out for delivery, with a new pizza being made from scratch instead.

And he claimed that extra features will be released later in the year, including the ability to provide customers with a real-time image of their pizza on the cut bench.

Knight concluded: “We’ve been working hard with our technology partner Dragontail Solutions for more than two years to bring DOM Pizza Checker to life, and now it’s time for our customers to put us to the ultimate test.”

Tags : artificial intelligenceDOM Pizza ScannerDomino's Pizza
Patrick Cremona

The author Patrick Cremona

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