A marketing partnership has been announced between GP PRO’s Dixie brand and Sterno Delivery, a Sterno Products division, which will look to significantly impact the growing home food delivery market.
The partnership stems from increasing consumer demand for off-premise dining combined with worries among consumers and foodservice operators over off-premise food safety and quality.
Through cross-promotion of the two brands’ products within the restaurant delivery space, the team-up aims to create a “better” and “safer” delivery experience.
The two brands will promote the benefits of using Dixie disposable containers inside Sterno Delivery insulated food carriers.
Alec Frisch, vice president of Foodservice for GP PRO, a division of Georgia-Pacific, said: “Consumers are enjoying delivered meals at unprecedented rates, and they justifiably expect their off-premise dining experience to replicate their on-premise dining experience, particularly as it relates to the temperature, texture, and taste of their food.”
“We believe that by incorporating Dixie and Sterno Delivery products into their delivery process, operators can help ensure a better, safer experience for consumers who enjoy their meals away from a dining establishment.”
David Amirault, vice president of Marketing with Sterno Products, said: “Sterno Products and GP PRO both have long histories of developing innovative products that help maintain food-safe temperatures, food quality, and food integrity.
“By partnering, both Sterno Delivery and Dixie are elevating our commitment to improving the delivery experience for consumers and operators alike.”
The partnership currently comprises existing Dixie and Sterno Delivery products, although the brands anticipate developing new product innovations in the future.
Amirault added: “As we think about how our brands can create value together, we would be remiss in not leveraging our respective legacies of product innovation to develop new solutions for the industry.”
Sterno Products is a manufacturer and marketer of portable food warming products.