Dessert menus shrinking at US restaurants, Technomic report reveals


The number of dessert items offered at restaurants has shrunk over the past two years, new data from Technomic has revealed.

The company’s 2019 Dessert Consumer Trend Report said that although 41% of consumers continue to eat dessert after a meal at least once a week, operators are streamlining menus across all meal parts.

Other takeaways from the report include the fact that most consumers say that dessert occasions are impulse-based, 31% of consumers say they are more willing to try dairy-free desserts than they were two years ago, and 64% of consumers who rarely or never eat dessert say it’s because they are usually too full from their meal.

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Bret Yonke, manager of consumer insights at Technomic, said: “As dessert menus continue to shrink, identifying an optimal product mix that can still maximize consumer satisfaction will be key.

“Moving forward, expect those who are truly looking to provide innovative dessert offerings to increasingly experiment with toppable beverages, such as milkshakes and hot chocolate, as well as spicy flavor profiles and dairy-free desserts that don’t compromise on taste”

Exploring direct consumer responses, as well as menu trends, the comprehensive 2019 Dessert Consumer Trend Report helps foodservice operators and suppliers better understand consumers’ consumption, attitudes and preferences toward dessert and to identify opportunity areas.

Tags : datadessertsoperatorsreportsresearchTechnomic
Patrick Cremona

The author Patrick Cremona

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