Delivery kitchens operator Reef Technology has expanded into the Middle East and North Africa region through the full acquisition of iKcon Restaurant.
The acquisition of iKcon marks Reef’s first major transaction in the MENA market and is part of its broader strategy toward global expansion.
With a network of innovative kitchens in prime locations and over 800 employees, iKcon utilizes its modern facilities, smart technology solutions and highly qualified chefs and customer service teams to extend the reach of its portfolio of more than 100 well-known partners, including Just Salad, Yo! Sushi, Dunkin’, California Pizza Kitchen and German Doner Kebab.
Tommy Rosen, head of development at Reef, said: “The Middle East and North Africa are crucial markets in the rapidly evolving F&B and retail industries, and our acquisition of iKcon will position Reef to become a leader in the region.”
Since its inception, iKcon has consistently focused on operational excellence and building a unique customer-centric business model.
Khalid Baareh, co-founder and CEO at iKcon, says the past three years have taught it the importance of pursuing its vision with commitment and passion, driven by a world-class team.
“We are thrilled to join the Reef team and to continue our journey of bringing innovation to neighborhoods everywhere. Reef’s leadership in proximity will play a great role in accelerating our regional expansion plans. We are fully committed to driving the development of Reef in MENA.”