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Crazy golf street food chain putts its way into US market

Swingers crazy golf

A premier crazy golf club and food experience is expanding in the US following its success on the other side of the Atlantic.

Swingers, which has two sites in the heart of London, is rolling out the concept in the US after securing $20m in funding from private equity firm Cain International.

The financing will support a robust opening pipeline in the US, to follow its D.C. and New York City locations.

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The competitive socialising concept takes crazy golf and combines it with exciting street food, quality crafted cocktails, a theatrical setting and a live DJ to create a memorable social experience for guests under one roof.

Swingers will open its third location in Washington D.C.’s Dupont Circle on 11 June, with its fourth location coming shortly after in New York City’s Flatiron District.

Swingers Dupont Circle will welcome guests to their signature style crazy golf venue, inspired by the quintessentially English country golf clubs of the 1920s and featuring a clubhouse, five cocktail bars and some of Washington D.C.’s most respected street food vendors.

CEO and founder, Matt Grech-Smith, said: “What started out as a five-month pop-up in a London warehouse in 2014, has since grown into two permanent venues in London, and an exciting development pipeline to come.

“Having spent a few years getting our blueprint for our immersive, competitive experience right, bringing it to the States was a natural next chapter and one that we think will capture the imagination and sense of fun of D.C. and New York City.

“We’re thrilled to put a stake in the ground in two of the US’ most influential cities, known for their electric nightlife, diverse culture and prominent hospitality industries.”

Jonathan Goldstein, chief executive at Cain International, said: “We remain hugely confident in the ongoing appeal of unique experiential leisure concepts. There is an exciting pipeline of opportunities for the team ahead and we are thrilled to both bring the concept to a new market.”

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Andrew Seymour

The author Andrew Seymour

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