Wisconsin-based fast casual chain Cousins Subs has embraced the ‘dark kitchen’ phenomenon by opening its first delivery only restaurant in Milwaukee.
The concept will allow guests to order online and receive delivery within a specified area of the city, with the chain’s full menu being available through the restaurant.
The firm’s vice president of development, Joe Ferguson, said: “Launching a delivery-only restaurant concept presents an opportunity to better serve all of our guests in the downtown Milwaukee market, including the city’s growing residential community.”
“By implementing a lower cost structure, we’re able to expand our operating hours, spend additional resources on labor and delivery drivers to increase our speed of service and efficiently distribute large catering orders throughout Milwaukee’s downtown area.”
The launch of the concept is part of the shop’s commitment to ‘exceeding guests’ expectations beyond their experience at Cousins Subs restaurants’.
And the brand says that utilizing a delivery-only concept will allow it to put additional focus on large catering orders to fulfill business and residential requests.
Ferguson continued: “This approach allows us to utilize space in downtown Milwaukee to increase food production and offer full-service delivery without the guest-facing portion of a restaurant.
“We’re able to allocate more space and equipment for the kitchen area and focus on the fulfillment of large catering orders delivered directly to our guests’ homes or offices.”
The opening of the delivery-only restaurant concept is in conjunction with Cousins Subs recent introduction of third-party delivery through cousinssubs.com and the Cousins Subs mobile app at 71 locations throughout Wisconsin and Illinois.
The brand plans to hire up to 18 new hourly employees to service the delivery-only location.