Cordia Corporation has laid out its brand strategy for its ghost kitchens.
The company intends to develop concepts that can be expanded nationally after testing in Las Vegas and Los Angeles.
Cordia plans to license or partner with world recognized brands and personalities to develop virtual restaurants.
Cordia’s management has extensive experience in brand promotion having worked with Michael Jordan, Mike Tyson, Migos, Hello Kitty, 21 Savage, Cardi B, G-Eazy, NASCAR, Claudia Schiffer, KISS, Saweetie, Christina Aguilera, the CW Network, and Disney.
Using a web or mobile application, customers can view menus, place orders, and pay for their meals.
Once an order is placed, the Cordia kitchen is notified and begins preparing the order. After the food is ready, a food delivery service transports the meal to the patron’s location as specified during the ordering process.
Cordia said that its partnership model would offer brands, celebrities and influencers additional revenue as well as promotional opportunities for other ventures.
It said celebrity chefs could benefit from virtual restaurants by expanding to new markets without the cost and risks associated with opening a traditional restaurant.
For Cordia, the company should be able to develop a portfolio of virtual restaurants that can service customers in multiple markets.
Cordia anticipates being able to market these concepts nationally and internationally either in ghost kitchens owned by Cordia or in partnership with local restaurants.
“We are excited to roll out these new virtual restaurants and believe they are the future of dining,” said Peter Klamka, president of Cordia Corporation.