Colorado firm seeks economies of scales after water systems merger


Colorado-based FloWater has merged with Swedish firm Bluewater to transform the water industry worldwide.

The two corporations say the merger will help accelerate innovation of new drinking water purification products, drive expansion into new markets, and achieve economies of scale in manufacturing and supply chain efficiencies in a post-Covid world.

FloWater was co-founded by Rich Razgaitis in 2013 and has been led by him since then. It currently has around 7,500 new-tech FloWater Refill Stations installed in schools, gyms, offices and hotels across the US.

Story continues below

The FloWater brand has become a popular alternative to plastic water bottles and has saved more than 350 million plastic water bottles from oceans, lakes, rivers, and landfills since its launch.

FloWater’s Refill Stations are on target save one billion plastic water bottles from entering the environment by the end of 2022.   

Bluewater founder and CEO, Bengt Rittri, will formally lead the new combined entity as CEO, although the two companies will continue to operate under their existing brand names.

He said: “Our mission remains unchanged: deliver the world’s best-tasting and most-trusted drinking water everywhere people work, rest and play. This will be amplified with the strength of merging with Bluewater, which shares the same vision and mission.”

 The merger will allow the two corporations to tap into each other’s consumer and business water dispensing expertise, R&D, and global commercialization and supply capacities.

Additionally, the agreement will enable both brands to leverage their strengths in the events and venues business in Europe and North America to help expand globally into other key markets in the Middle East, China and South Asia.

Tags : FloWaterwater purification systems
Andrew Seymour

The author Andrew Seymour

Leave a Response

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Enter your email to join the thousands of other professionals receiving breaking news from Catering Insight