Cineworld has struck a deal with coffee company Lavazza in the US.
The cinema chain has agreed that Lavazza will be the supplier of coffee in all new and refurbished Cineworld cinemas.
In a Dec 3 trading statement, the company said: “An agreement has been entered into with Lavazza, the Italian coffee chain, to incorporate coffee bars in new and refurbished sites, the first of which will open this month in Union Square, NY.”
Elsewhere in the statement, Cineworld announced the successful launch of its Unlimited scheme in the US and acknowledged a difficult year in the wake of its acquisition of Regal Entertainment in the US.
It also aims to refurbish a large proportion of its cinemas, hoping to complete 20 refurbishments in the next 12 months.
16 loss-making venues were closed.
Mooky Greidinger, Cineworld CEO, commented: “Despite the challenging backdrop, Cineworld has continued to execute well and our strategy of focusing on optimising customer experience remains unchanged.
“There is an impressive selection of movies to come, which, coupled with our extensive premium technology-led offering and exciting food and beverage offerings, will contribute strongly to our operating results and underpin our mission to be ‘the best place to watch a movie’.
“I am confident both about the future of the theatrical business as a whole and most importantly our ability to be a leader in it.”