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Canadian FSRs must focus on unique offerings to combat consumer dip

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Canadian consumers are visiting full-service restaurants less frequently than they were two years ago, Technomic reveals in the 2019 Canadian Future of FSR Consumer Trend Report.

Likewise, sales growth for leading family-style and casual-dining chains is steadily increasing.

To drive traffic and sales, Technomic suggests FSR operators may want to look internally to pinpoint unique offerings and points of differentiation that will help them stand out from the competition.

Charles Winship, senior research analyst at Technomic, said: “With fast casuals still growing quickly and newer channels like food halls and retail foodservice emerging, full-service operators are facing higher levels of competition.

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“Full-service brands will need to think more closely about their niche and brand positioning in order to differentiate themselves in an increasingly crowded landscape.”

52% of consumers say they visit family-style restaurants at least once a month, with 25% of traditional casual-dining restaurant consumers say they’re more likely to visit an independent location than a chain.

30% of upscale casual-dining restaurant consumers say they would like to see more shareable options at these restaurants.

The 2019 Canadian Future of FSR Consumer Trend Report compiles findings from more than 1,100 consumer responses, as well as menu and industry data from the Ignite database and serves as a guide for foodservice operators and suppliers.

Tags : canadafast-casualfsrfull-service restaurant
Carly Hacon

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