A new Technomic report has found that coffee cafe customers in Canada are creatures of habit, with many sticking to the same restaurant brand and, oftentimes, the same cafe location, due to their coffee preferences and demands for convenience.
On the other hand, bakery-cafe customers are open to mixing up the brands they visit, challenging these operators to build up loyal customer bases.
“For emerging coffee cafes, the challenge is in getting consumers to break from their routines and try something new,” said Charles Winship, manager of consumer insights at Technomic.
“While specials and limited-time offers can help draw in new visitors, whether these guests habitually return will ultimately come down to value, convenience and, in many cases, coffee.”
64% of coffee cafe users surveyed for the report said they’re more likely to visit a chain rather than an independent when visiting these restaurants.
33% of bakery-cafe users strongly agree that they would purchase breakfast foods for lunch and dinner at these concepts. And 77% of Starbucks customers say they visit more so for the beverages, while 20% of Tim Hortons customers say they visit more so for the food.
Technomic compiled findings from more than 1,300 consumer responses for the report.