Californian fast casual chain gets new CEO as it eyes further expansion


Mendocino Farms has announced the appointment of Kevin Miles as its new CEO as it looks to expand outside of California.

Miles boasts a wealth of industry experience accumulated over a 25 year career, including nine years leading Texas-based chain Zoes Kitchen.

He joins the Los Angeles-based fast casual chain at a time of strong growth, with the brand having recently opened its first store in Houston, its first opening outside California, and further openings in Texas planned.

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Mario Del Pero, Mendocino Farms’ co-founder, said: “We are thrilled that Kevin has joined the Mendocino Farms family.

“He is an exceptional leader with incredible experience growing promising regional brands into beloved national concepts while protecting and building upon their unique cultures.”

Fellow co-founder Ellen Chen added: “Kevin shares the values that have brought us this far, including an unwavering commitment to our community, our team and our vendor partners.

“His creativity, vision and alignment with our culture will be crucial as we bring the ‘Mendo’ experience to more communities.”

Miles said of his appointment: “Mendocino Farms has earned its outstanding reputation and strong brand affinity by building authentic relationships with its local communities and investing in an innovative chef-driven menu, an elevated and engaging dining experience, and best-in-class hospitality driven by a robust training program.”

Miles replaces Harald Herrmann, who took over as CEO in 2017 and stepped aside this February to take a job at the non-profit Second Harvest Food Bank of Orange County

Tags : appointmentsfast casual chainsMendocino Farmsoperators
Patrick Cremona

The author Patrick Cremona

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