Boston’s Pizza Restaurant & Spots Bar has signalled a new era of development after announcing that it will shift its focus towards a redesign of both menu and restaurant-build positions.
The new approach incorporates significant upgrades to the franchise model – from the size and design of the restaurant all the way down to the menu itself, further positioning the brand for scalability and potential increased return on investment for franchise partners.
The store redesign incorporates a more flexible footprint, opening opportunity for smaller sites to reduce costs for franchise owners and makes the brand a better fit for larger urban cities.
It also integrates improved technology, upgraded patio spaces with fire pits and much more.
Stores that have undergone renovations in the brand’s home base, Texas, have already seen significant increases in revenue peaking at 22% growth.
The renovation continues as four existing restaurants plan to undergo a refresh in the Northwest, Midwest, and Southeast by 2020.
Boston’s will launch a new menu in 2019, centralized on the brand’s signature ingredient – its famous, made-from-scratch dough.
The brand’s simplified menu not only hones in on a 50-year tradition recipe, but also lowers food costs for operators by emphasizing dough-based products, ultimately helping to boost return on investment.
“The numbers behind our redesigned restaurants, menu and franchise development plans put Boston’s in a position for growth through franchising in order to be America’s best sports restaurant,” said Jeff Melnick, president of Boston’s Pizza Restaurant & Sports Bar.
“We look forward to and are committed to seeking out the right franchise partners with a passion for the brand, its values and for making an impact on the community to help us do so.”
Boston’s plans to grow its footprint by 30% every year for the next three years in the United States.
The brand is projecting to open six new restaurants in 2019 – five of which will be in brand new markets.
These new restaurants would be followed by a projected nine and twelve new units respectively in the years following, putting Boston’s on track to more than double its footprint in the United States.
Boston’s U.S. operations are based in Dallas and currently has 22 locations across the nation. The company’s sister brand, Boston Pizza, has over 400 locations across Canada.