Boom in demand for healthy eating presents opportunities for foodservice industry


The growing interest from consumers to eat healthy foods is presenting further opportunities for the foodservice industry to cater to this demand.

The 2018 Canadian Health Eating Consumer Trend Report found that the rise in plant-based, gluten-free and healthy dishes is prompting the foodservice sector to look beyond a ‘one size fits all’ approach to capitalise on the trend.

The report, which explores the opportunities and challenges arising as consumer definitions of health evolve and health trends become more demanding, found that 29% of consumers are more likely to visit a restaurant that offers some healthy options, even if they don’t end up ordering a dish.

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39% said healthy options at restaurants taste better than they did two years ago, while 56% of consumers said it’s important to eat healthy and pay attention to nutrition.

“Restaurants are quickly adopting health trends by adjusting menu offerings to be plant-based or gluten-free and adding information such as calorie counts,” says Anne Mills, senior manager of consumer insights at Technomic. “As consumers’ health definitions evolve and competition heightens, looking beyond a one-size-fits-all approach to health can help differentiate.”

Compiling findings from more than 1,200 consumer responses, as well as Ignite menu data on healthy item trends, the 2018 Canadian Healthy Eating Consumer Trend Report serves as a guide for foodservice operators and suppliers to discover the opportunities, challenges and evolving consumer attitudes regarding healthy eating in Canada and the impact of those attitudes on foodservice use.

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Zoe Monk

The author Zoe Monk

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