Betson Enterprises and Cafection Ventures have extended and enhanced their distribution agreement, which will see an expansion of the companies’ digital and social media marketing.
Coffee machine equipment distributor, Betson, has been distributing Cafection office coffee service, parts and accessories nationally since 2011.
The two companies will also join forces by participating in key industry trade shows all over the US. Betson has also increased the number of locations where Cafection parts and accessories will be available and will be expanding the assortment on www.betsonparts.com.
Richard Zayas-Bazan, vice president, Betson Imperial Parts and Service, said: “The Betson team is excited to continue to support the Cafection business in the U.S. Through this new agreement we can better satisfy customer needs for office coffee service parts and accessories.”
François Baron, CEO, at Cafection Ventures, said: “Betson Enterprises has always delivered high-quality services meeting our requirements.
“On the one hand, by renewing this partnership, Cafection ensures the stability and continuity of the service for our clients. On the other, Cafection also benefits from a growing presence with a trusted and well-established company.”