Avery Dennison to take on industry challenges with launch of shared data platform


New shared data technology designed to help tackle challenges faced by foodservice operators is to be unveiled at next month’s National Restaurant Association (NRA) Show.

Avery Dennison, a leader in materials science, printing technologies, RFID solutions and manufacturing, is taking a ‘bold step’ in the future of food with the launch of new Freshmarx technology that will harness the power of shared data to enable labor efficiency, food safety, sustainability in a bid to enhance the customer experience.

The new expanding suite of technology has been designed to meet the challenges and needs to food establishments, connecting front-of-house and back-of-house operations to maximise all areas of the supply chain for restaurants, grocery and convenience stores.

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Freshmarx technology will be on display at the NRA 2019 on May 18-21 at McCormick Place in Chicago.

“We are focusing on scalability in offering end-to-end solutions, and are the only company with the capability to provide a complete range of hardware, software and supplies solutions for a totally connected supply chain,” said Ryan Yost, vice president and general manager, Printer Solutions Division (PSD) for Avery Dennison. “By designing the Freshmarx suite to be expandable, we are demonstrating our commitment to helping the food industry meet challenges today and be ready for the future.”

The company also offers a supportive step-by-step program through FreshTrax Analysis, Freshmarx Systems Integration, Freshmarx RFID Design and Deployment and Freshmarx Service and Support. 

As part of the program, experts then review existing operations and identify process improvements to ensure greater efficiency, food safety and reduce costs.

Tags : Avery Dennisonmanufacturing
Zoe Monk

The author Zoe Monk

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