Automation tech firm Eatsa has announced it is to relaunch as Brightloom, an integrated digital platform for restaurant brands.
Under its new identity, the company will offer a complete end-to-end, cloud-based software as a service platform that weaves together a number of digital solutions for restaurant brands.
It claims this will allowi any restaurant to provide its own best-in-class mobile engagement, loyalty and omni-channel digital ordering offerings to its guests.
Brightloom will combine key components of Starbucks’ digital flywheel technology into the existing Brightloom platform, including Starbucks’ mobile and loyalty technology.
As part of this technology license, Starbucks will take an equity stake in Brightloom, along with a seat on the company’s Board of Directors.
Brightloom has also announced a $30M funding round led by Tao Capital Partners and Valor Equity Partners along with Starbucks licensees, including Alshaya Group and Alsea.
As part of the agreement, Brightloom will work with global Starbucks license partners to deploy the platform around the world.
The company’s CEO, Adam Brotman, said: “We are confident that the digital flywheel strategy is the best way for brands to enhance and build their customer relationships.
“The fact that we will now be combining our platform with the leading digital flywheel software in the world, Starbucks, perfectly positions us to offer the best-in-class solution to the industry.
“We believe any restaurant brand should be able to engage customers digitally using a seamless combination of mobile, omni-channel ordering and loyalty offerings.
“Up until now, only a select few brands could afford, or knew how, to put together a truly seamless mobile ordering, loyalty and topnotch digital platform.
“Because our digital flywheel offering will be in the form of simple and affordable software as a service, it will truly level the playing field for all.”
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