Automated pizza oven concept gets US lift-off


PizzaForno, the creator of one of North America’s only automated pizza ovens that bakes artisanal pizzas, is officially bringing its licensee opportunity to the United States.

After experiencing success throughout Canada with its independent and corporate licensees, PizzaForno’s founders William Moyer and Les Tomlin are now offering the license opportunity in select US markets.

The pair started the business two years ago after seeing the automated pizza ovens in action during a visit to France.

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They subsequently obtained exclusive distribution rights for the technology, which can make a pizza in less than three minutes and allows operators to provide 24/7 availability.

In less than three years, PizzaForno has grown to 25 successfully-operating units throughout Canada, as well as secured an exclusive multi-year, multi-unit partnership with contract caterer Aramark Canada.

The company is now gearing up for rapid nationwide expansion through the license program.

The brand is scheduled to debut multiple units in Michigan in March with additional southern states launching in spring 2021.

The gourmet pizzas are always available to customers with a click of a button from the conveniently located pizza ovens and are handmade daily with locally-sourced ingredients.

The unique menu of pizzas is crafted fresh every day at the local ‘PTO’ (pizza topping operation) then delivered and placed into PizzaForno units.

“PizzaForno was created to meet consumers’ immediate needs for a quick, gourmet food option, whenever they want it,” said Tomlin.

“The quick and interactive process consists of choosing from a variety of unique varieties, swiping a card, and your pizza is ready in under three minutes. With established success in Canada and the pizza industry booming, PizzaForno is ready to innovate and bring the heat to the United States.”

The automated pizza oven only requires 80-square-feet of space and can be up-and-running within four to six hours of proper installation.

Additionally, each unit utilizes locally-sourced ingredients to make its artisanal pizzas in an effort to support the communities in which it operates.

Moyer added: “The PizzaForno license opportunity provides spirited entrepreneurs with an option to serve quality artisanal pizza without the stress of the usual restaurant operations including labor, food waste, and high rent.

“It also gives them the chance to add-on a substantial income to their existing businesses and continue to build their extensive portfolios. From gas stations to golf courses and hospitals, licensees can place their units in a space the size of a parking spot and alternatively, easily relocate it on the back of a truck. The automated pizza oven is full of endless possibilities.”

Each automated pizza oven is fully equipped with web-enabled and real-time sales data, inventory management, and mechanical trouble shooting all available through a smart phone or tablet.

There is a rapidly growing market within the $134 billion pizza industry for freshly-made, on-demand pizza and the sector has seen a boost in sales and an increase use of digital ordering.

Tags : automationpizza ovensPizzaForno
Andrew Seymour

The author Andrew Seymour

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