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Automated commercial kitchen firm hires entrepreneur to steer it through next stage of growth

Flippy ROAR

Kitchen automation specialist Miso Robotics has appointed veteran software entrepreneur Mike Bell as CEO. 

With the skyrocketing demand for contactless integrated tech solutions in restaurant chains and uptick in delivery and take out in the wake of Covid-19, Bell’s expertise and leadership will guide the company through a new phase of operational growth.

Miso Robotics co-founder and CEO predecessor Buck Jordan will continue to leverage his venture capital expertise to focus on investment growth for the company as chairman of the board and president.

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Miso Robotics is the firm behind kitchen robot Flippy, which is already in operation at CaliBurger, Dodger’s stadium and Arizona Diamondback’s stadium.

Most recently, the company announced a confirmed pilot with White Castle – the first fast food chain in the world.

As the company experiences a surge in interest on the heels of an accelerated need for industry automation, Miso Robotics has found a new need to scale their operational chain to meet demand, quickly.

To optimize, Miso Robotics identified Mike Bell as an operational expert with decades of experience in start-up design, software integration, and the delivery market.

Paired with co-founder and investor Buck Jordan, he will drive growth, assemble high-performance teams, and build on Miso Robotics’ early go-to-market success.

Over the last year Mr Bell has served as a board member for Miso Robotics, working closely with Buck Jordan to advise on initial operational enhancements.

“Flippy is able to solve some of the most crucial problems facing restaurants today,” he said. “I’m both excited and proud to be a part of making automation an integral part of the kitchen of the future. I see great success before us today – the food service market is primed for artificial intelligence and robotics to enter at a new level of scale. Miso Robotics will be ready for the demand ahead.”

Tags : kitchen automationMiso Robotics
Andrew Seymour

The author Andrew Seymour

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