Caterer Aramark is introducing even more technology into its F&B offering after teaming up with the Cleveland Cavaliers to provide mobile ordering at the Quicken Loans Arena.
Fans in designated sections of The Q during Cavs and Cleveland Monsters games will be able to use Apple Business Chat to place orders using their iPhone’s Messages app and have menu items delivered directly to their seats.
The Cavaliers and Quicken Loans Arena are the first NBA team and arena to pilot the service.
Apple Business Chat allows fans to utilize the speed, simplicity and convenience of text messaging to order and pay for menu items without downloading a special app.
The testing of this service at The Q is the latest example of Aramark’s commitment to identify new and innovative ways to leverage modern technology to re-imagine various aspects of the in-venue food and beverage experience.
The service will be available for the remainder of the Cavs and Monsters 2018-19 home schedule.
With the ease of a text message, Cavs and Monsters fans sitting in the lower bowl of the arena will be able to purchase select beverages from the comfort of their seats using their iPhone. The pilot program will run through the end of each team’s season.
Aramark was the first sports concessionaire to pilot this modern mobile ordering service using Apple Business Chat, when it experimented with the technology during the 2018 baseball season.
Kevin Kearney, district manager at Aramark’s Sports & Entertainment division, says the initiative should deliver an easier and faster ordering capability for fans.
“With more people using their mobile devices for everyday transactions, we’re continually searching for innovative ways to incorporate digital technology into the food and beverage experience.
“The integration of Apple Business Chat with the ordering process is not only fan-friendly and easily accessible, it’s reflective of fans’ changing expectations and behaviors and we’re looking forward to Cavs and Monsters fans giving it a try.”