Americas region is fastest growing market for Rational


Rational’s American operations are leading the rest of the world in year-on-year sales growth.  

The combi oven manufacturer notched up global sales of €731.9m ($727.9m) for the first nine months of the year, an increase of 25%.

Revenue growth was “particularly encouraging” in North America, where the business recorded a year-on-year increase of 46%.

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Latin America was also significantly up on the previous year, expanding by 65%.

Sales in Germany and the rest of Europe for the first nine months climbed 21% and 23%respectively.

Asia experienced a slight decline compared with the prior-year period, but this was largely down to coronavirus-related lockdowns in the Chinese market. China’s contribution to sales revenues in Asia stands at around 40%.”

Rational said the actual number of combi ovens it sold in the first nine months of the year “increased slightly” on the previous year’s figure, while shipments of its iVario cooking systems jumped by almost 50%.

Meanwhile, the company said that a €70m ($69m) reduction in its global order book during the third quarter signals a “first step towards normalisation” following ongoing supply chain disruption – but warned that the materials procurement and logistics situation remains “strained”.

The Germany-based combi oven maker saw its order book recede from €400m ($398m) to €330m ($328m) in Q3, which it said was an indication that it was getting on top of supply issues.

 “The order backlog – which had risen to record levels in the preceding quarters – and the long delivery times declined again for the first time in the third quarter,” revealed CEO Dr Peter Stadelmann.

“This was attributable to improvements in the supply situation of electronic components and the resulting higher number of cooking systems produced and sold.”

Tags : cooking equipmentRational
Andrew Seymour

The author Andrew Seymour

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