Foodservice equipment manufacturer Alto Shaam has launched its new Smoker and Cook & Hold ovens at a dedicated virtual event.
The event, held via Zoom, attracted more than 500 participants, Alto Shaam reported, including foodservice operators, restaurant owners, consultants, distributors and industry media from over 40 countries.
It marked the global launch of the new range of Cook & Hold and Smoker ovens featuring its pioneering Halo Heat Technology, with a new design and advanced user-friendly controls.
The event also featured Alto-Shaam chefs from around the globe utilizing Cook & Hold ovens to demonstrate the value it adds to the kitchen, cooking a variety of dishes from a number of different cuisines.
Alto-Shaam customers also shared how they have been able to increase profits while also saving time and labor with the technology.
Steve Maahs, president and COO at Alto-Shaam, said: “This event was a true celebration of our pioneering Cook & Hold ovens on a truly global scale.
“The fact that we were joined by attendees from every continent and every corner of the globe highlights how far we have come since my father pioneered the first Cook & Hold oven in 1968.
“Our Cook & Hold ovens were invented with operators’ needs and challenges in mind from the beginning.
“Throughout the years, we have remained dedicated to continuous improvement and investment in the most innovative technology that helps our customers pioneer their path forward.”