Refrigeration specialists Adande has strengthened its marketing division as it prepares to step up its international activity.
The British brand, best known for its refrigerated foodservice drawers, has reinforced the team over recent months as it gets ready to launch a new global website and distributor platform.
Caroline Parker, who has significant experience in brand and communications working for globally well-known brands, is now heading up the marketing and said it was an exciting period for the business.
“I am very much looking forward to both extending the brand footprint and driving the continued demand and lead generation for the business, across what is both an interesting and fast-moving sector,” she said.
Meanwhile, digital specialist Elle Rodwell has also stepped aboard with the task of driving engagement across all digital channels, including the company’s social platforms.
Adande directly entered the US market in 2016 having originally only served American customers through a licensing deal with Unified Brands, which markets the equipment under the Randell FX Series brand.
Nigel Bell, chairman and CEO of Adande, said: “We’ve made significant investment in our marketing division over the past months, a necessary step for us as we look to accelerate the next phase of Adande growth, globally.
“Adande’s world-class design has ensured culinary brands that care about gastronomy and preserving farm fresh quality choose Adande and by strengthening our marketing team we can now broaden our reach.”
The manufacturer, which also produces the Aircell range of retail merchandiser refrigeration, said that it is aiming to launch the new global website and distributor platform before the end of the summer.