Lightspeed has found that 60% of North Americans see food quality as the most important aspect of the overall dining experience.
The provider of omnichannel point of sale software, solutions and support systems found that the quality of what is on the plate tops the list ahead of customer service.
As part of its Summer Shopping Habits Survey, it also found that North Americans also spend most of their summer money on food.
Additionally, the majority of North Americans surveyed anticipate spending hundreds of dollars per summer month on eating out.
28% of both Canadians and Americans believe they will spend between $100-$300 at foodservice establishments per month between June and August
Commenting on the findings, Dax Dasilva, founder and CEO at Lightspeed, said: “We not only provide independent retailers and restaurateurs the tools they need for success but also the insights to take them there. We launched this survey to reveal meaningful information about shopping and dining habits in summer 2019 to enable businesses to make better decisions this season catered specifically to their customers.”
It went on to detail that the 2019 Summer Shopping Habits Survey and 2019 Summer Dining Habits Survey each polled approximately 2,000 consumers, equally divided between the U.S. and Canada, with the goal of generating a deeper understanding of consumers’ shopping and dining behaviour during the summer season.