US restaurant chains are failing to maintain momentum on turkey dishes outside of the holidays, according to new research.
Technomic’s 2019 Center of the Plate: Poultry Consumer Trend Report shows that innovation is necessary for turkey dishes to be at the forefront of consumers’ minds all year round, with chicken still a staple of the American diet, the report explained.
“At a time when growth is hard to come by, the limited-service chicken category is performing exceptionally well,” Charles Winship, senior research analyst at Technomic. “The category’s growth has ramifications across segments, encouraging various operators to ensure that their chicken offerings are differentiated through quality, flavor or value.
Highlights from the report showed that 33% of consumers say they will try to eat more chicken over the next year, with 46% of millennials who eat chicken say they’re likely to order chicken dishes for delivery.
78% of consumers consider turkey healthy.
Compiling findings from 1,700 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Center of the Plate: Poultry Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer consumption, attitudes and preferences toward poultry menu items are evolving and to identify opportunity areas.